Meetali Batra Joshi, Co-Founder, DIGITALCONFEX

As third-party cookies phase out and digital ecosystems grow more complex, brands are at a crossroads. Traditional targeting and measurement models are crumbling, and the rise of walled gardens, privacy-first policies, and AI-driven personalization demands a complete rethink of engagement strategies.

This session will dive into:

• How leading marketers are adapting to this new reality
• Best practices for building trust-based, first-party data ecosystems
• Innovations driving cross-platform, privacy-compliant engagement
• The evolving role of AI, contextual marketing, and creative storytelling.

As digital ecosystems become more complex, growth today is no longer about just spending more—it’s about orchestrating smarter, automated, data-driven ecosystems. Martech, adtech, and automation tools are converging to offer brands new ways to unlock efficiency, personalization, and scale.

This session will showcase:

• How leading organizations design their growth stacks
• Integrations between adtech & martech for better results
• Automation techniques that deliver measurable ROI
• Real-world case studies on scaling campaigns, leads, and revenue

MENA’s influencer economy is entering a new phase—Influencer Economy 2.0—where creators are not just promoting brands but building their own media empires, product lines, and communities.

This session will examine:

• The growing impact of creators as cultural tastemakers and business owners
• How brands are integrating influencer marketing into long-term strategies
• New monetization models beyond sponsorships, including social commerce, NFTs, subscription platforms, and creator-owned brands
• The regional nuances shaping influencer engagement in MENA.

Global brands today face a key challenge: How to remain globally consistent while driving locally resonant digital engagement.
This session will unpack the power of culture-first digital strategies —where local languages, traditions, and digital habits shape everything from content and campaigns to product experiences.

We’ll explore:

• The shift from translation to deep localization
• How cultural intelligence and local insights drive better engagement
• Successful global brands’ playbooks for adapting digital campaigns by region
• Tools, tech, and talent required to localize at scale.

Real world digital campaign success stories from top MENA brands

Discover how top brands across the GCC are redefining digital success through innovative campaigns and cutting-edge technologies. This session will spotlight real-world case studies from sectors like retail, finance, hospitality, automotive, and entertainment, where brands:

• Solved unique market challenges
• Leveraged advanced digital tools (AI, data, automation, etc.)
• Achieved remarkable business outcomes.

Whether through social commerce, influencer partnerships, AI-driven personalization, or omnichannel strategies, these case studies will offer practical insights and inspiration for marketers, agencies, and tech innovators.

From pioneering digital entrepreneurs to trailblazing CMOs, women across MENA are redefining the region’s digital landscape.

This session will bring together inspiring women leaders in marketing, technology, e-commerce, media, and innovation to:

• Share their leadership experiences and challenges.
• Discuss innovation trends they are driving across industries.
• Explore actionable strategies to foster greater inclusion, mentorship, and opportunities for women in digital roles.

Whether you're a founder, executive, or aspiring digital professional, this session will offer inspiration, practical advice, and powerful connections.

As AI and automation reshape industries, there’s a growing need to reconnect with what makes us human—empathy, creativity, and purpose. This session explores how brands and leaders are designing human-centered digital experiences, blending the speed and scale of technology with emotional intelligence and ethical values.

Key themes include:

• Where automation enhances human potential—and where it can never replace it
• Creating brand experiences that feel personal, purposeful, and authentic
• Leadership in the age of AI: Preserving trust, ethics, and culture
• The role of creativity, storytelling, and emotional resonance in the digital era.

Celebrating innovation in digital marketing, tech, and creativity