Balaaji Vaidyanathan, Director & Head – Marketing, CEEMEA at Franklin Templeton
Balaaji Vaidyanathan is an award winning and accomplished global marketing leader with over 20 years of experience driving ground-breaking integrated marketing campaigns and strategic initiatives, leading from the front to build and inspire global cross- functional teams across complex organizations to enhance brand positioning, business value, and revenues.
In his current role since February 2019, Balaaji is responsible for building the marketing value proposition and growing the brand’s strategic and digital footprint for the CEEMEA region, based out of Dubai. The region is home to some of the largest institutional and retail markets and a mix of both developed and early-stage markets by investment maturity.
Prior to this, Balaaji was Deputy Head – Marketing for Franklin Templeton India based out of Mumbai, since February 2010, responsible for multi-million $ budgets and leading all key brand initiatives including advertising, investor education, events and advisor engagement.
Balaaji has been one of the early adopters of leveraging gamification, content marketing and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer life- cycle journeys have won him dozens of awards globally across creativity, content, innovation and effectiveness.
