Omar Khan, Head of Martech at Dentsu
Omar Khan is a Data & MarTech leader with a data analytics journey spanning over two decades, marked by significant contributions in DATA services, CRM, CDP, Customer Experience, and Loyalty programs. At the Head of Data Analytics & MarTech at Merkle, Omar’s strategic leadership goes beyond traditional marketing techniques, deploying data-driven enterprise marketing expertise to enhance client engagements and spearhead cross-functional initiatives aimed at achieving comprehensive business goals. His extensive background encompasses a profound command of first-party data acquisition and application, fueling personalized customer journeys and loyalty through sophisticated marketing technology stacks.
Omar is tasked with a big agenda as the region is going through several technology changes & a cookies-less future. He is an advocate within the MarTech landscape, championing the power of 1st party data acquisition and its role in creating a deeper understanding of the customer experience. This understanding fuels agency mission to craft truly customer-centric initiatives that resonate and drive meaningful connections.
At Merkle, Omar spearheads a data-centric approach that prioritizes collecting and leveraging rich, permissioned 1st party data. He recognizes the limitations of 3rd party data and its diminishing reliability, urging businesses to prioritize building their own robust data sets. This focus empowers Merkle to create more personalized and relevant marketing experiences for their clients’ customers.
Omar’s advocacy extends beyond his role at Merkle. He actively participates in industry discussions, speaks at conferences, and shares his insights through articles and thought leadership pieces.
Omar’s hands-on experience with automation tools integrates marketing processes, enabling seamless, omni-channel experiences that resonate deeply with customer needs and behaviors. From his transformative roles at leading organizations like ZainTech, NTT DATA, and WPP, Omar has consistently driven growth by harnessing digital transformation and marketing technology. A true champion of data-centric marketing, Omar’s adeptness in navigating the convergence of MarTech and automation positions him as a practical leader in the ever-evolving digital landscape. His commitment to mentoring teams, fostering partnerships, and leading through change underscores his role as an influential figure in the realm of data analytics and marketing technology.
