2nd Digital Marketing, Advertising & Technology Confex

Points of discussion:

• The current state of AI technology and its applications in various industries and domains.
• The role, impact and potential benefits of AI
• The challenges and opportunities of integrating AI with other emerging technologies, such as blockchain, Internet of Things, and quantum computing
• The role of government, academia, and industry in promoting responsible AI innovation and collaboration.
• The future of AI and its potential impact on human society, culture and creativity.

Points of Discussion:

• Defining and exploring the differences between consumer experience and consumer engagement in the context of modern marketing.
• What are the business outcomes that each strategy aims to achieve?
• How do you measure consumer experience and consumer engagements? What metrics and KPIs are used to track progress and success?
• How do different channels impact consumer experience and consumer engagement?
• What role does technology play in enhancing consumer experience and consumer engagement? Any practical examples of technology- enables experiences.
• How do branding and messaging impact consumer experience and engagement?
• Challenges and overcome tips for the business face in delivering exceptional consumer experience and engagement.
• What are some best practices for creating a positive consumer experience and fostering consumer engagement?
• Emerging trends in consumer experience and engagement and tips for the SMEs and startups and advertising agencies to excel their marketing efforts.

Points of Discussion:

• Defining both the concepts and understanding the difference from traditional marketing.
• Importance of both in today’s marketing landscape.
• Role of Social Media in CEO and Executive branding.
• How to align these CEO and Executive branding with the overall company brand and messaging.
• Risks and challenges/how to overcome
• Best practices to build a strong CEO and executive branding. Demonstrate some practical examples.
• How the success of CEO and executive branding is measured?
• Emerging trends in CEO and Executive branding. What companies and executives should be aware of?
• Discuss the ethical considerations involved in CEO and executive branding.

Points of Discussion: Some of the key trends to be discussed:

• Personalization
• Voice Search
• AI/Machine learning and other emerging technologies
• Social Media
• Privacy and data regulation
• Video marketing
• Influencer marketing
• E-commerce
• Customer experience
• Multichannel marketing

Points of discussion:

• Understanding the numerous ways of Machine Learning that is transforming the digital landscape.
• Demonstrate the practical examples related to the topic.

Points of discussion:

• Role of personalized advertising.
• Understanding the dynamic pricing structure.
• Voice-activated Ads.
• Virtual Reality Ads.
• Ethical concerns.
• Automation.
• Augmented Reality.

Points of Discussion:

• Discussion about “Authenticity builds trust”.
• Differentiation from the competitors.
• Increased Engagement.
• Improvised ROI.
• Customer loyalty.
• Social Media impact.
• SEO benefits.
• Compliance.

Topic of Discussion:

• Understanding and identifying the KPIs like customer acquisition cost, conversion rate, return on investment, customer lifetime value, website traffic and social media engagement that can help to measure the effectiveness of your digital transformation joining

Topic of Discussion:

• Digital Marketing Importance for B2B Business
• How AI will power the future of successful content marketing?
• Growth and lean approach in big organizations
• The rise of Subscription-based marketing services
• First Party Data Revolution: The future of Digital Marketing