Ajay isan insights & analytics expert skilled at conceptualizing & deploying research programs to unlock growth & value across critical stages of the business process including upstream category & brand strategy, innovation roadmap, brand performance, marketing, Ad measurement & ROI.
A well-rounded insight professional with over 15 years of experience across both qualitative & quantitative techniques. My expertise is in integrating insights across all business aspects including category exploration, trend spotting, innovation, brand strategy, communication, media & pricing. Proven ability to visualize & orchestrate successful growth strategies for blue chip clients across CPG, tech, government, leisure, tourism & retail sectors. I love simplifying complex analytical & insights into easy-to-navigate stories & have consistently added value to the business at multiple levels, engaging with stakeholders across various functions (General Management, Marketing, Sales, Finance, R&D/Quality, Strategy).
My passion for technology is driven by a keen interest in both automation and AI, with human-centricity remaining at the heart. A keen learner and consistent achiever, I’ve received numerous awards and recognition from industry forums and have spread my knowledge through workshops and presentations as well as written articles about brands, new-age media and creative testing.
My association with Kantar extends for over than 15 years. Prior to Kantar, I was at TNS India—where I worked primarily on the qualitative side of business with emphasis on brand equity, shopper and packaging research.
