This speaker has extensive experience in using AI and machine learning techniques to drive commercial success in the pharmaceutical industry. Notable AI projects include creating a marketing mix model and budget optimization recommender system, using unsupervised machine learning to predict sales variances based on economic factors, and developing sales volume forecasting models using vector autoregression and Facebook’s Prophet libraries. In their current role as Global Associate Director for Commercial Reporting and Analytics, the speaker is responsible for setting strategies for the commercial reporting and analytics in Novartis and future-proofing the commercial organization through best-in-class advanced analytics applications and solutions.
