Adelene Tan, Marketing Advisor, Former Head of Marketing at Property Guru
Adelene is a senior marketing leader with over 17 years of experience across B2B and B2C, specialising in SaaS, digital platforms, and marketplace businesses. She most recently served as Head of Marketing at PropertyGuru for Business, where she led regional marketing strategy, demand generation, and go-to-market initiatives, driving commercial growth and revenue performance across the business.
Her expertise spans brand and communications, performance marketing, and customer lifecycle strategy, with a strong track record of aligning marketing with business outcomes. She has built and scaled marketing functions, optimised conversion across the funnel, and leveraged data and technology to deliver sustainable growth.
Adelene brings a commercially grounded perspective on modern marketing, with a focus on how organisations can adapt to rapid change, build trust in an increasingly automated landscape, and translate technology into real business impact.
