Wulan Suci Maria, Head of Brand APAC at foodpanda
Wulan Suci Maria is the Head of Brand, APAC at foodpanda, leading brand strategy across dynamic, high-growth markets in Asia Pacific. Operating at the intersection of Q-commerce, retail media networks, and fast-moving consumer behavior, Wulan brings a front-row perspective on how brands capture modern consumer attention and leverage emerging media ecosystems for measurable business growth.
With over a decade of experience spanning digital commerce and FMCG, Wulan has scaled brands across digital, physical, and omnichannel environments. Prior to foodpanda, she spent seven years at L’Oréal leading regional and global brand initiatives for Garnier, and previously held brand and marketing roles at Unilever.
As media buying shifts toward automation and algorithmic efficiency, Wulan is passionate about keeping brands culturally relevant and human-centric while navigating changing consumer landscapes. She brings a sharp, cross-market perspective on how brands can effectively balance data-driven, autonomous media channels with deep consumer connection to drive long-term business performance.
