Massimo is Marketing Manager at Dell Technologies and is based in Switzerland. After over 10 years in the company, he has developed expertise in the business aspects of digital transformation.
As about 90% of digital transformation projects fail, Massimo is trying to answer one question: is it possible to measure transformation?
In publications of which he is author or co-author, he discusses a methodology and possible KPIs:
https://iby.imd.org/technology/a-taxonomy-of-24-digital-transformation-kpis/
https://www.dell.com/en-us/perspectives/bridging-the-productivity-measurement-gap/
Topic: Measuring Digital Transformation.
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