Carina Elisabeth Marais, Advanced Analytics Solutions Consultant at WPP Media
Carina Marais is an analytics and insights leader with nearly 2 decades of experience driving data-led growth across categories in Asia, the Middle East and Africa. In her current role as Advanced Analytics Solutions Consultant at WPP Media, she helps organisations turn data into scalable commercial impact.
And during her previous tenure at Procter & Gamble in roles spanning across Analytics, Insights and Media Operations, she helped to build data-driven digital marketing capabilities including shoppable advertising and retailer partnerships. Carina brings a practical perspective on how automation, retail media and consumer intelligence can make advertising both more effective and more human-centric.
