Justin Lum, APAC Chief Product Officer at frog, Part of Capgemini Invent
Justin is APAC Chief Product Officer at frog, the global design, innovation, and product firm that is part of Capgemini Invent. Based in Singapore, he advises brands across industries on AdTech, MarTech and AI. He draws on a background in innovation consulting, product strategy and design, and stays hands-on with the tools themselves.
His focus is the shift from marketing automation to autonomous growth. That means designing the customer journeys, operating models and guardrails that let AI agents plan, act, and optimize on a brand’s behalf, with people accountable for the judgement calls. He is just as interested in the other side: how brands stay visible and chosen when customers’ own agents do the searching and buying.
