Namrata Kapur, Director – APAC Ecosystem Marketing and Communications at IBM
Namrata is a seasoned B2B tech marketing and business leader, with over 15 years’ experience across field, product, content and brand marketing. As an award-winning marketing leader and influencer, Namrata has conceptualized and landed programs that have delivered strong year to year growth and significant business outcomes.
Having led cross-functional teams across Asia Pacific, Japan and the Greater China Group, Namrata has worked closely with various stakeholders including global business, sales & marketing leaders, region’s operational director as well as channel partners to align the marketing ROIs to business’ mind-share and revenue targets.
Currently, in her capacity as Director, Ecosystem Marketing and Communications for IBM APAC, she is working towards elevating IBM partner community and, on identifying and executing strategies that can help partners with their market reach and expansion.
She was recognised in Asia’s 100 Power Leaders for Marketing and Communications 2022. Namrata is also the founder of Marketer in Tech (www.marketerintech.com), a content series targeted at helping tech marketing professionals. She has been featured on platforms like Forbes.com and AsiaContentNews.com, and has spoken at numerous marketing events including B2B Sales & Marketing Asia, B2B Binge 4.0, Intrigue Summit, among others. Her articles and thought leadership pieces can be found at www.namratakapur.com
Topic: Hyper-Personalization at Scale: Leveraging AI and Automation for Deeper Customer Connections
Other Topics:
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Hyper Intelligence in Marketing: Unlocking Real-Time Insights for Smarter Decisions
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Predicting the Future: Leveraging Advanced Analytics for Data-Driven Marketing Decisions
