Mohammed Tanzeem, Sr. Manager (Data Analytics Technology) at Publicis Groupe
Tanzeem is a quintessential data and analytics professional with a rich body of work behind him. He has led the planning and implementation of a wide range digital projects across product development, performance media analysis, conversion optimization, data pipeline implementation and big data analysis. He is a strong proponent of a data-driven approach to growing businesses.
Tanzeem joined Digitas to lead the data & analytics practice where his role involved to strategize, plan & implement data initiatives using cutting edge technology and processes. He evangelizes data centric decision making where data forms the foundation of strategic as well as tactical initiatives. He has also created a small group of data and analytics professionals within Publicis to promote information exchange within the group around this practice.
His accomplishments include leading digital transformation program of a leading automotive dealership, delivering exponential growth in the digital business of an education brand, achieving exponential cost efficiencies for a healthcare brand, all using the power of data analytics and performance optimization. He had a long stint with Emirates Airline in the business intelligence and business analysis areas as well.
