Manuel Pingarrón Díaz, Managing Director at Alvarez & Marsal
Manuel Pingarrón Díaz is a Managing Director at Alvarez & Marsal in Madrid and heads the Commercial Strategy area. He brings more than 12 years of experience in strategic and corporate consulting, commercial strategy, definition of new business models, pricing, marketing and sales.
Mr. Pingarrón has led projects focused on generating high revenue impact and improving customer satisfaction and experience across multiple sectors.
He has led the definition of the commercial strategy of large international companies supporting, for example, the creation and launch of innovative products and services, redesigning the business and marketing model, rethinking the customer experience, developing new monetization strategies and using behavioral economics to guide customers towards better decisions.
