Malika Kennedy, Chief Business Development Officer at Yango Ads MEA
Malika has been in the region since 2007 and worked across the biggest Media and Communication groups, WPP and Publicis Groupe. She started her career in performance marketing and over the span of a decade setup and led teams driving Performance for Global and Regional brands such as Etihad Airways, Emaar Hospitality Group, BUPA, Renault and HSBC. Her experience also covers complex project management for large-scale enterprises of Customer Experience and Web/App systems & platforms strategy and roll-out.
Prior to joining Yandex, Malika has a dual business director role of the Head of Performance and Strategy lead for Digitas MENA, Publicis Groupe. Her tenure there for about 9 years was pivotal in setting up Performance, Customer Experience and Strategy Departments.
Malika has great experience in customer-focused performance driven strategy, leading projects end to end, driving large revenue volumes at an efficient ROI. Malika was pivotal to 101% YoY growth of Yandex Ads revenue in 2023, outlying the business development strategy and promoting Yandex Ads brand in the region.
