Hilary Chiu

Hilary Chiu

Hilary Chiu, Senior Manager, Digital Solutions at PwC Singapore

Hilary Chiu is the digital specialist at PwC. She has held key digital related positions for PwC, including Digital Marketing Lead for the Mainland China and Hong Kong SAR markets, and Product Marketing Lead for the Asia-Pacific region.

With extensive experience spanning the evolving landscapes of Web 1.0, Web 2.0, and now Web 3.0, she is currently focusing on digital transformation, human experience, AI, and Web 3.0, bridging the gap between traditional and technology-enabled models.

Her expertise encompasses both offline media strategies and cutting-edge online marketing tactics across industries such as financial services, travel, consumer markets, and luxury brands.

Topic: Harnessing GenAI for a Future-Proof First-Party Data Strategy: Building Brand Loyalty in 2025 and Beyond

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