Aboud Khederchah, General Manager, Marketing and Communication MEA at Casio Middle East & Africa
Aboud spearhead marketing and communication functions for Casio’s watches, electronic musical instruments and calculators businesses in Middle East and Africa. Coming from reach background in consumer goods, fashion and watches, Aboud helped in transforming companies customer experiences.
Aboud core speciality is in retail, Omni channels, account based marketing, and ecommrce, among other strategic skills such as digital marketing and social community building.
With more than 15 years around Middle East and Africa, Aboud brings rich perspective on consumer behavior and market dynamics in many corners of MEA region.
