Vita Nikolaieva, Marketing @Asia Region at Columbia Group
Vita is a results-driven marketing professional with extensive experience in brand strategy, communications, and customer engagement. At Columbia Group, Vita leads marketing efforts across the Asia Region, strengthening brand awareness, credibility, and customer acquisition through targeted campaigns and strategic outreach.
With expertise spanning organic and paid social media, email marketing, website development, analytics, outreach, and event management, Vita has a proven track record of executing data-driven campaigns that enhance engagement and business growth.
Throughout a multifaceted career, Vita has also developed strong competencies in branding and design, including full brand identity development—logos, design systems, and typography—as well as product and packaging design. Past collaborations include renowned brands institutions such as Rimowa, Lasalle College of the Arts, and the National Gallery Singapore.
