Sheznie Merican, Head of Marketing at Hong Leong MSIG Takaful
Sheznie Merican is a strategic business leader turned entrepreneur, with a strong foundation in corporate marketing, partnerships, and brand development. During her tenure at Hong Leong MSIG Takaful, she played a key role in driving business growth, strengthening strategic alliances, and delivering customer-centric initiatives within a highly competitive financial services landscape.
Building on her corporate experience, Sheznie is now the founder of Mumsie, a next-generation smart living platform that reimagines how brands connect with modern families. By integrating AI, IoT, and retail ecosystems, she is creating a powerful bridge between technology, consumer behavior, and everyday living—unlocking new opportunities for brands to stay relevant in an increasingly connected world.
Her unique perspective blends corporate discipline with entrepreneurial agility, making her a compelling voice on brand evolution, customer-centric innovation, ecosystem partnerships, and the future of retail and smart living.
Sheznie is passionate about building purpose-driven brands and empowering businesses to adapt, innovate, and thrive in a rapidly evolving landscape.
