Shaista Shaw, Head of Marketing Middle East at Wipro
As a Head of Marketing, Shaista is responsible for a brand voice & purpose while curating engaging customer experiences, deepening the intersection of marketing and sales, and delivering tangible business outcomes. Shaista leads a team of diverse and passionate marketers who work at the cusp of data and creativity to drive purpose-driven results.
She is an analytical, dynamic, and highly accomplished professional with extensive experience spearheading projects and implementing innovative marketing strategies to boost brand awareness. Well-versed in assessing market trends, researching consumer behaviour, and optimizing marketing strategies.
Over the last 17 years, by donning different hats across strategy consulting, business/channel management and marketing, shaista has thrived on business acumen, strategic insights, creative vision and a genuine sense of connection. She is passionate about mentoring the new generation of business/marketing leaders.
