Sajini Jacob, Marketing Director at CoinMENA
Sajini Jacob is the Marketing Director at CoinMENA, a leading regulated crypto exchange in the MENA region, where she leads growth, acquisition, and engagement strategies. With more than a decade of experience in fintech, crypto, and payments, she has built her career at the intersection of data, technology, and storytelling.
Previously, Sajini led global campaigns as Senior Manager – Growth Marketing at MultiBank Group, managing $10M+ budgets and driving strong performance gains. Earlier, she headed marketing at Empay and Emcredit under Dubai’s Department of Economic Development, where she championed fintech innovation and digital transformation.
A finalist at the 2024 Amplitude Global Pioneer Awards, Sajini holds an MBA in Marketing and a Digital Marketing Strategy certification from Harvard Business School Online. A frequent voice on marketing, customer engagement, and growth, she brings to the stage a mix of strategic insights and actionable playbooks for navigating today’s rapidly evolving digital economy.
