Omar Khan, Managing Partner | CXM at Assembly Global
Omar Khan is the Managing Partner at Assembly Global, where he leads Customer Experience Management (CXM) and digital transformation across the Middle East. He partners with leading football clubs and global brands to reimagine how fans and customers engage—transforming every digital touchpoint, from apps and websites to personalized campaigns.
With more than 18 years of international experience in data, analytics, and marketing technology, Omar has spearheaded large-scale transformation programs that unify strategy, creativity, and technology. His leadership in complex CRM activations, marketing migrations, and Martech implementations has established him as a trusted voice in shaping the future of fan engagement and digital innovation. Recognized with multiple industry awards, he continues to push the boundaries of what’s possible at the intersection of data and experience.
