Kelferd Hor

Kelferd hor

Kelferd Hor, Chartered IT Professional, (Banking) at BCS, The British Computer Society

Kelferd Hor is a Senior Digital Innovation Leader and Vice President in banking with 15+ years of success spearheading strategic digital transformation initiatives, spanning e-Commerce and Loyalty Rewards platform development to modern solutions like Conversational Banking & AI and Digital Wealth Management. His work earned him the Global Retail Banking Innovation Award 2024.

Kelferd is a Doctorate in Business Administration (DBA) candidate, researching a Strategic Framework for Generative AI in Financial Services. He holds the UK-certified Chartered IT Professional (CITP) and is an Australian Certified Professional (CP) for ICT Project Management. He frequently speaks on AI and digital innovation in Malaysia and Singapore, and serves on the advisory board of eTail Asia.

Topic: The Modern CMO Playbook – Marketing Leadership in the Age of Intelligence

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