Ila Mathi, APAC Digital Director at Mars & Wrigley
As someone who works as an Environmental Scientist and APAC Digital Director I, Ila, have the ability to seamlessly connect the realms of sustainability and digital innovation. With my background, in science I am a passionate advocate for integrating green practices into the ever changing landscape of digital marketing.
Professional Experience:
Environmental Scientist:
Having obtained a degree in Environmental Science I bring a wealth of knowledge and expertise to the intersection of technology and environmental responsibility. Through hands on experience in analysing impact and developing solutions my primary goal is to shape a future where ecological considerations are deeply embedded in business operations.
APAC Digital Director:
In my role as APAC Digital Director I lead strategies for the Asia Pacific region. With a focus on innovation I have successfully spearheaded initiatives that drive transformation while upholding sustainable practices.
Conference Topic; Sustainable Digital Marketing: Navigating Eco-friendly Practises, Ethical Advertising and Green Consumerism
In my engaging presentations I delve into the realm of Digital Marketing offering unique insights, on how to navigate eco friendly practices, ethical advertising methods and promote green consumerism.
I combine the knowledge of science, with digital marketing strategies to offer practical solutions, for businesses looking to align their operations with a more sustainable and responsible future.
Key Talking Points:
- Eco-friendly Practices in Digital Marketing: Ila explores the importance of renewable energy, paperless campaigns, and carbon offsetting in reducing the environmental impact of digital marketing.
- Ethical Advertising Principles: With a focus on transparency, authenticity, and inclusivity, Ila shares best practices for building trust and credibility through ethical advertising.
- Green Consumerism Engagement: Ila discusses the role of educational content, the promotion of sustainable products, and community engagement in fostering a culture of green consumerism.
Conclusion:
With Ila at the helm, audiences can expect an insightful and inspiring journey through the intersection of environmental science and digital marketing. Whether you’re an industry professional, business leader, or environmental enthusiast, Ila’s presentations offer practical insights and a roadmap for a more sustainable and responsible digital future.
