Dorothy Matemba, Head of Marketing Services for Sub-Saharan Africa at Visa
Dorothy Matemba is a seasoned marketing and strategy executive with over 25 years of leadership experience across Africa, the Middle East, and Europe. As Head of Marketing Services (Advisory) for Sub-Saharan Africa at Visa, she partners with brands, banks, and fintechs to design culture-first digital strategies that drive measurable impact. Her work spans customer experience, omnichannel marketing, and market localization—helping organizations translate global brand frameworks into culturally resonant campaigns that deliver business results.
Known for her pragmatic, insight-driven approach, Dorothy combines strategic clarity with deep understanding of regional dynamics to guide brands toward authentic growth. She believes that meaningful digital transformation happens when technology amplifies culture and inclusion. At DMAT Confex 2025 in Dubai, she will share actionable insights on how global brands can localize effectively and win through culture-first digital strategies.
