Amar Diwvedi, Founder & CEO at AIV Digital
Amar Diwvedi is an entrepreneur who believes that acquisition gets you seen, but retention gets you paid. As the founder of AIV Digital, he leads a global marketing agency serving a diverse client portfolio. Amar noticed a painful pattern in the industry that brands were spending millions to acquire users, only to lose them weeks later due to poor engagement. He calls this the ‘Leaky Bucket’ syndrome.
To fix this, he built Engamix, an AI-powered gamification platform that transforms the customer lifecycle using interactive engagement. Amar bridges the gap between agency strategy and product innovation, helping brands shift their focus from ‘buying traffic’ to building relationships, using technology to maximize ROI and Customer Lifetime Value.
