Lee Koy Nien

Lee Koy Nien

Lee Koy Nien, Director at Digital Platform Partnerships, AIA

Koy Nien heads the Digital Business arm of AIA Malaysia. We are at the frontier of leveraging affinity marketing with digital platform partners to democratize insurance to the local community. At the same time, we enhance the proposition of our partners to provide more holistic benefits to their users – establishing truly win-win partnerships in the digital ecosystem space.

Topic: Affinity Marketing for Digital Ecosystems: in-sync cross-platform marketing to enable partnership success

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